Introduction
For agencies, MSPs, and consultants, the dream has always been the same: own your software, not just resell it.
Custanova's White-Label Partner Program gives you the power to rebrand our entire platform—web, mobile, and AI—under your own identity. Your clients never see "Custanova." They see you.
What You Get
Complete Brand Customization
| Element | Customizable? |
|---|---|
| Logo (all sizes) | ✅ Yes |
| Color scheme | ✅ Yes |
| Favicon | ✅ Yes |
| Platform name | ✅ Yes |
| Email sender domain | ✅ Yes |
| Login page | ✅ Yes |
| Mobile app name | ✅ Yes |
| Mobile app icon | ✅ Yes |
| App Store listing | ✅ Yes |
Custom Domain
Run the platform on your own domain:
- •
app.youragency.cominstead ofapp.custanova.com - •SSL certificates included
- •Full DNS verification flow
White-Label Mobile Apps
Our automated build pipeline generates:
- •iOS App (App Store ready)
- •Android App (Play Store ready)
- •Windows App (Microsoft Store ready)
All branded with your identity, submitted to stores under your developer accounts.
Your Own Client Portal
Each of your clients gets their own isolated tenant:
- •Separate data
- •Customizable per-client settings
- •Your branding throughout
Partner Tiers
| Tier | Monthly Fee | Client Limit | Mobile App Builds | Support Level |
|---|---|---|---|---|
| Starter | $199/mo | Up to 10 clients | 1 build/quarter | |
| Growth | $499/mo | Up to 50 clients | Unlimited | Priority Email |
| Enterprise | Custom | Unlimited | Unlimited | Dedicated CSM |
All tiers include:
- •Full platform access for all clients
- •Partner dashboard with analytics
- •Recurring commission on client upgrades
- •Co-marketing opportunities
Revenue Opportunity
Pricing Control
You set your own prices. We don't dictate what you charge your clients.
Example Partner Pricing:
- •Charge clients $99/mo for access to "YourBrand OS"
- •Your cost: $25/user base + $199/mo partner fee
- •Gross margin: 60-75%
Commission on Upsells
When your clients purchase:
- •AI credit packs
- •Additional modules
- •Enterprise features
You earn 20% recurring commission.
SaaS Valuation
Unlike one-time service revenue, recurring SaaS revenue is valued at 5-10x annual revenue for acquisitions.
A $10K MRR partner portfolio could be worth $600K-1.2M at exit.
Use Cases
1. Digital Marketing Agencies
Offer clients a unified dashboard for CRM and customer communications—branded as your agency's proprietary platform.
Value Proposition: "Our clients get our exclusive AgencyHub software, included with managed services."
2. IT Managed Service Providers (MSPs)
Provide ticketing, asset management, and automation to SMB clients under your MSP brand.
Value Proposition: "Our proprietary IT platform includes 24/7 monitoring and intelligent ticket routing."
3. Industry Consultants
Vertical-specific consultants (HVAC, legal, healthcare) can offer tailored solutions:
- •Pre-built forms for industry compliance
- •Customized workflows
- •Industry-specific terminology
Value Proposition: "The only HVAC operations platform built by HVAC experts."
4. Franchise Operations
Franchise networks can deploy a standardized platform to all franchisees:
- •Consistent branding
- •Centralized reporting
- •Local customization where needed
Value Proposition: "Our franchise operating system ensures consistency across 200 locations."
Getting Started
Step 1: Apply for Partner Program
Answer a few questions about your business:
- •Target market
- •Current client base
- •Expected volume
Step 2: Onboarding Call
We'll walk through:
- •Platform configuration
- •Branding assets needed
- •Timeline for go-live
Step 3: Configure Your Brand
Via the Partner Portal:
- •Upload logos (multiple sizes)
- •Set color palette
- •Configure email domain
- •Submit mobile app assets
Step 4: Provision First Client
Create your first sub-tenant:
- •Set up client workspace
- •Invite their team
- •Configure their modules
Step 5: Launch Mobile Apps
Submit build request:
- •We generate signed app bundles
- •You submit to App Store / Play Store under your account
- •Typical review time: 3-7 days
Frequently Asked Questions
Can my clients tell they're using Custanova?
No. Every element is rebranded. Clients see only your logo, your colors, and your domain.
Do I need developer accounts for mobile apps?
Yes. You'll need:
- •Apple Developer Account ($99/year)
- •Google Play Developer Account ($25 one-time)
- •Microsoft Partner Center Account (free)
We provide the build artifacts; you submit them.
What if I only want web, not mobile?
Absolutely fine. Mobile apps are optional. Many partners start web-only and add mobile later.
Can I use my own terms of service and privacy policy?
Yes. You can link to your own legal documents from within the platform.
What happens if a client outgrows my offering?
Clients remain yours. You can upgrade their plan, add features, or transition them—on your terms.
Is there a minimum commitment?
Partners sign a 12-month agreement with 30-day cancellation notice after the initial term.
Why Partner with Custanova?
| Factor | Custanova | Building Your Own |
|---|---|---|
| Time to Market | Weeks | 12-24 months |
| Initial Investment | $199/mo | $150K-500K+ |
| Ongoing Maintenance | Included | $5K-20K/mo |
| Mobile Apps | Automated | $50K+ per platform |
| Feature Updates | Continuous | Your dev team |
| Compliance (SOC 2, GDPR) | Included | Your responsibility |
Bottom Line: We've already built the platform. You bring the clients and the brand.
Success Stories
Case Study: "OptiFlow Solutions"
A workflow consultancy for manufacturing firms rebranded Custanova as "FloorFlow OS."
Results after 18 months:
- •42 active client tenants
- •$38,000 MRR
- •2 full-time support hires (funded by SaaS revenue)
- •Acquisition offer at 7x ARR
Case Study: "ServicePro MSP"
An IT MSP serving healthcare practices deployed white-labeled ticketing with HIPAA-ready messaging.
Results after 12 months:
- •15 healthcare clients
- •$12,000 MRR
- •Reduced churn by 35% (stickier client relationships)
- •Differentiated from commodity MSP competitors
Ready to Build Your SaaS?
The platform is built. The mobile apps are ready. The infrastructure is scaled.
All we need is your brand.
Download Partner Info Kit (PDF) →
Partner program subject to approval. Minimum requirements apply.
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