Unified CRM, Support, and Field Ops platform. Stop paying the integration tax.
For agencies, MSPs, and consultants, the dream has always been the same: own your software, not just resell it.
Custanova's White-Label Partner Program gives you the power to rebrand our entire platform—web, mobile, and AI—under your own identity. Your clients never see "Custanova." They see you.
| Element | Customizable? |
|---|---|
| Logo (all sizes) | ✅ Yes |
| Color scheme | ✅ Yes |
| Favicon | ✅ Yes |
| Platform name | ✅ Yes |
| Email sender domain | ✅ Yes |
| Login page | ✅ Yes |
| Mobile app name | ✅ Yes |
| Mobile app icon | ✅ Yes |
| App Store listing | ✅ Yes |
Run the platform on your own domain:
app.youragency.com instead of app.custanova.comOur automated build pipeline generates:
All branded with your identity, submitted to stores under your developer accounts.
Each of your clients gets their own isolated tenant:
| Tier | Monthly Fee | Client Limit | Mobile App Builds | Support Level |
|---|---|---|---|---|
| Starter | $199/mo | Up to 10 clients | 1 build/quarter | |
| Growth | $499/mo | Up to 50 clients | Unlimited | Priority Email |
| Enterprise | Custom | Unlimited | Unlimited | Dedicated CSM |
All tiers include:
You set your own prices. We don't dictate what you charge your clients.
Example Partner Pricing:
When your clients purchase:
You earn 20% recurring commission.
Unlike one-time service revenue, recurring SaaS revenue is valued at 5-10x annual revenue for acquisitions.
A $10K MRR partner portfolio could be worth $600K-1.2M at exit.
Offer clients a unified dashboard for CRM and customer communications—branded as your agency's proprietary platform.
Value Proposition: "Our clients get our exclusive AgencyHub software, included with managed services."
Provide ticketing, asset management, and automation to SMB clients under your MSP brand.
Value Proposition: "Our proprietary IT platform includes 24/7 monitoring and intelligent ticket routing."
Vertical-specific consultants (HVAC, legal, healthcare) can offer tailored solutions:
Value Proposition: "The only HVAC operations platform built by HVAC experts."
Franchise networks can deploy a standardized platform to all franchisees:
Value Proposition: "Our franchise operating system ensures consistency across 200 locations."
Answer a few questions about your business:
We'll walk through:
Via the Partner Portal:
Create your first sub-tenant:
Submit build request:
No. Every element is rebranded. Clients see only your logo, your colors, and your domain.
Yes. You'll need:
We provide the build artifacts; you submit them.
Absolutely fine. Mobile apps are optional. Many partners start web-only and add mobile later.
Yes. You can link to your own legal documents from within the platform.
Clients remain yours. You can upgrade their plan, add features, or transition them—on your terms.
Partners sign a 12-month agreement with 30-day cancellation notice after the initial term.
| Factor | Custanova | Building Your Own |
|---|---|---|
| Time to Market | Weeks | 12-24 months |
| Initial Investment | $199/mo | $150K-500K+ |
| Ongoing Maintenance | Included | $5K-20K/mo |
| Mobile Apps | Automated | $50K+ per platform |
| Feature Updates | Continuous | Your dev team |
| Compliance (SOC 2, GDPR) | Included | Your responsibility |
Bottom Line: We've already built the platform. You bring the clients and the brand.
A workflow consultancy for manufacturing firms rebranded Custanova as "FloorFlow OS."
Results after 18 months:
An IT MSP serving healthcare practices deployed white-labeled ticketing with HIPAA-ready messaging.
Results after 12 months:
The platform is built. The mobile apps are ready. The infrastructure is scaled.
All we need is your brand.
Download Partner Info Kit (PDF) →
Partner program subject to approval. Minimum requirements apply.
Join 500+ teams who eliminated the integration tax.